Visual Communication

Visual identity: Branding or rebranding projects, logo, trademark, symbol, visual identity implementation across organization

Environments: Corporate, public and private spaces, environmental graphics and signage, museum exhibits, showroom and retail merchandising, trade show exhibits, etc.

Packaging Graphics

Typography: Logotype, print, packaging, signage, digital media, original, derivative or pictorial typeface

Publications: Magazines, catalogues, annual reports, communication tools, brochures, books, periodicals, etc.

Industrial Design

Household Appliances: White goods and electrical household equipment, kitchen devices and aids, household aids, household aids, refrigerators, microwave oven, vacuum cleaners, sewing machines, etc.

Home Products: Home & decorative accessories, kitchen, garden & workshop tools, cutlery & kitchenware, tools for cooking & cleaning, utensils, tableware, baby products, pet products.

Lifestyle: Jewelry, footwear, leather articles, accessories, watches, spectacles, optical products, bags, luggage, backpacks, cases, eyeglasses, helmets, other personal items, etc.

Electronic, Computers and Communications Products: Audio and visual equipment, electronic consumer goods, phones, cell phones, smart phones, PDAs, navigation devices, earpieces and handsets, desktops, laptops, portable devices, display screens, etc.

Productivity Tools: Equipment and fixtures, writing instruments, stationary, office supplies, etc.

Leisure Products: Sports equipment, hobby goods, DIY Goods, toys and games, playground equipment, educational toys, etc.

Entertainment: TVs, media players, cameras, camcorders, musical instruments, gaming equipment, entertainment devices, entertainment accessories, etc.

Packaging Structures

Capital Goods: Industrial machinery & tools, agricultural machinery & tools, construction machines & tools etc.

Tools, Equipment & Gauges: Tools, work gear, gauges and measuring devices, test equipment, machining equipment, visual devices, industrial robots, etc.

Health & Personal Care: Hospital and laboratory devices, rehabilitation, patient care and medical operation appliances, clinical & diagnostic products, industrial & scientific products, surgical & therapeutic Products, home-Care & self-care products, beauty and grooming, body care devices, etc.

Architectural & Interior Products: Furniture, lighting, public spaces, building materials, fittings and fixtures, air conditioners, sanitary ware, retail fixtures, retail equipment, point of sale products and systems, etc.

Interaction Design

Consumer, home and personal

Business and productivity

Games and Multimedia

Website, information graphics, online ads, kiosks, digital magazines, email newsletters

Mobile Apps

Motion design, animations, film titles, typography on screen

Mobility Design




Special purpose vehicle

Automobile Accessories



Evaluation will be done on the basis of online submission of applications

Each entry will be evaluated on the basis of the category / sub-category chosen by the applicant

In case of multiple category entries of the same product / solution, each entry will be evaluated independently

Applicants which meet all criteria will be invited for the second level of evaluation


Entries which qualify at Level 1 will be invited for Level 2

Level 2 will involve physical display of products

Applicants which reach Level 2 will be invited to display their products at an exhibition in New Delhi

CII will facilitate display space for products in this exhibition. Entrants will take the responsibility of their display products

Jury will use the following representative criteria for evaluation:

Innovation – 30 Points

Originality – new to the world or new to the industry, better than the competing solutions

Distinctiveness – qualities of the design solution that differentiates it from other similar design solutions

Use of new materials or technology in the design solution

User Friendliness – 30 Points

Appropriateness of the design solution for the intended user

Satisfying emotional needs and functional demands

Clear functional advantages vis-à-vis competitive solutions

Safe to use

Economical and efficient usage

Aesthetics– 20 Points

Does the design solution adhere to the universal principles of aesthetics such as proportion, contrasts, harmony between materials and form etc.

Visual unity of the design solution

Aesthetic qualities in different situations such as on-off, frontal-side ways, static-dynamic, etc.

Emotional connect with the intended user

Coherence – 10 Points

The design solution must effectively reflect the client organization values, and brand.

The design solution must effectively communicate its function to the end user

The design solution must meet the promised function and performance with its visual language and form.

Sustainability – 10 Points

Sensitivity of the design solution to factors like recycling, life span, energy consumption, economic usage of natural resources, waste creation during the manufacturing, use and disposal.