criteria for evaluation


Innovation – 40 Points

Originality – new to the world or new to the market, better than the competing solutions.

Distinctiveness – qualities of the design solution that is superior to other similar design solutions.

Use of new materials or technology in the design solution.

Manufacturability and productivity of the new products.

User Friendliness – 20 Points

Appropriateness of the design solution for the intended user

Satisfying emotional needs and functional demands

Clear functional advantages over competitive solutions

Safe to use

Economical and efficient usage

Positioning and branding of the design solution for the targeted customer

Aesthetics– 20 Points

Whether the design solution adheres to the universal principles of aesthetics in terms of proportion, contrasts, harmony between materials and form etc.

Visual unity of the design solution

Aesthetic qualities in different situations such as on-off, frontal-side ways, static-dynamic, etc.

Emotional connect with the intended user

Coherence – 10 Points

The design solution must effectively reflect the client organization values, and brand.

The design solution must effectively communicate its function to the end user.

The design solution must meet the promised function and performance with its visual language and form.

The design solution should reflect empathy, social and ecological responsibility.

Sustainability – 10 Points

Sensitivity of the design solution to factors like recycling, life span, energy consumption, economic usage of natural resources, waste creation during the manufacturing, use and disposal.

Jury Process


Evaluation will be done on the basis of online submission of applications

Each entry will be evaluated on the basis of the category / sub-category chosen by the applicant

In case of multiple category entries of the same product / solution, each entry will be evaluated independently

Applicants which meet all criteria will be invited for the second level of evaluation


Entries which qualify at Level 1 will be invited for Level 2

Level 2 will involve physical display of products

CII will facilitate display space for products in this exhibition. Entrants will take the responsibility of their display of products