Design plays a crucial role in innovation by improving functional and aesthetic aspects of a product, quality of services and enhancing user experiences. Design encompasses the entire spectrum of form, function, aesthetics, engineering, culture and lifestyle needs. It aims to improve quality of life, creates new value and markets. With a systematic and creative approach and keeping human needs at the core, design helps augment quality of usage and bring about responsible change.
Design has been high on the national agenda for many countries, therefore importance of strategic use of design for competitive growth has been emphasized throughout the world. Many governments are developing and implementing design policies and promotion programs not only to boost their industry and business competitiveness, but also to increase awareness of design in public lives, even to solve complex social issues such as public health systems, crime abatement, energy saving, geriatric needs, and so on. Several studies have shown a strong interrelationship between national competitiveness and design.
Of late there have been awareness and realization to adopt good design practices among several Indian companies considering it a very important factor for their operations, sustenance and growth.
To expose a team of select Indian design practitioners and industries (~25 persons) to global best design practices.
The Mission would be led by Mr Udayant Malhoutra, Chairman-CII National Committee on Design, CEO and Managing Director, Dynamatic Technologies Ltd., Bengaluru.
Establishing one-on-one partnership by Indian design agencies/industries with Finnish counterparts
To culminate into India Design Centre in collaboration with reputed Finnish Design institute
Ms. Pooja Sanchala
Contact No. +91 124 4014060 Extn.: 442