The importance of design, its value and importance to businesses and the utility of design thinking to tackle the most challenging problems is quite well known. Having established the significance of design and design thinking for business vitality, it is now incumbent upon us to see how we can put this to use in practice. As we all know there is big gap in thinking and doing. It is this gap that this edition of design summit intends to fill. The summit proposes to answer the most important question – "how to make it happen".
This summit will deliberate on how to move from design thinking to design doing. The summit will explore key methods, strategies and successful techniques to extrapolate design thinking to design doing within businesses. It will endeavor to explore how businesses can achieve new growth using design.
Focusing on Design doing and design for manufacture lead to increased understanding of how to create products which not only appeal to the market, but are practical to manufacture. It will see how design and engineering could be integrated in an organization.
To make things happen in not easy and would require a deep and functional look into several aspects. Using a combination of proven methods, case studies, academic research, the summit would unfold the theme through several sub-themes
Integrating Design into the organization
Creating a "Design Doing"
Operational Excellence in Design
Measuring Design value using metrics
Design as Strategic Integrator for Innovation
Research for Design
Product lifecycle management
Product design and manufacturing strategies
Design for disposal and recyclingn
To View the 2012 Summit Program click here
Director Interactive Consulting Cognizant Technology Solutions
President, Confederation of Indian Industry (CII) & Chairman, Godrej Group
Pro Chancellor & Co-Founder, Apeejay Stya University Member, Management Board, Apeejay Stya & Svran Group
Vice President Value Solutions Dassault Systemes India
Founder & CEO, DESMANIA
Managing Director- India Dassault Systemes
CEO The Big Picture
Founder of the research and strategic consulting institute Future Concept Lab
Flex/the Innovation Lab
Executive Partner, Future Factory
Founder Colombo Design Studio
Scientist, CSIR-CLRI Shoe Design & Development Centre
Managing Director of Tata Chemicals Limited
Director of Forbes Marshall
Global Design Head, Tata Elxsi
Co-founding Director Priestmangoode
Co-Founder Studio Mango
Prof. Director, National Institute of Design (NID)
Chairperson and Managing Director of Rajshree Sugars and Chemicals Limited.
Heads design consultancy firm SKM Designs Pvt. Ltd.
President, Apeejay Stya & Svran Group; Chancellor, Apeejay Stya University
Associate Professor and Chairperson of Master of Design Program at NIFT, New Delhi
Vice-President R&D for South Asia
Branding & design consultant.
Director Experience Strategy Sapient Nitro