Design Mission

ABOUT the CII India Design Mission to South Korea 2025

Confederation of Indian Industry (CII) is organizing the India Design Mission to South Korea to provide delegates with an immersive experience in one of the world’s most advanced design ecosystems. This mission offers participants a unique opportunity to explore globally renowned design institutions, engage with industry leaders, and gain a deeper understanding of how design drives innovation and business success. Through carefully curated visits and insightful knowledge-sharing sessions, delegates will acquire actionable insights that can be applied to strengthen design practices and drive growth in their respective fields.

South Korea, recognized globally for its leadership in design, technology, and innovation, presents an unparalleled platform for industry and academia delegates to gain global perspectives and build strategic partnerships. The CII India Design Mission to South Korea , scheduled from June 9 to June 13, 2025, aims to facilitate collaboration, enhance skill development, and drive transformative growth by connecting delegates with key players in South Korea’s thriving design landscape.

Key Benefits for Delegates

Exposure to Global Best Practices : Gain firsthand knowledge of cutting-edge design methodologies, smart manufacturing systems, and Industry 4.0 advancements. Learn how global leaders apply design principles to achieve innovation and business success.

Strengthening Industry-Academia Collaboration : This mission bridges the gap between industry and academia by encouraging knowledge exchange and fostering real-world applications of design innovations

Enhancing Curriculum and Skill Development : Academia delegates can integrate emerging global design trends into their curriculum, ensuring that students are better prepared to meet future industry demands.

Exploring Emerging Technologies : Stay ahead by exploring advancements in AI, IoT, and sustainable design, which can significantly enhance both industry projects and academic research.

Building Strategic Networks and Partnerships : Establish valuable connections with global leaders and innovators, paving the way for joint ventures, collaborative research, and skill development initiatives.

Strengthening India’s Global Design Presence : Benchmark Indian design practices against international standards and contribute to positioning India as a hub for design excellence on the global stage.

Who Should Participate?

The CII India Design Mission to South Korea is an exceptional opportunity for design professionals, industry leaders, academia, startups, design enthusiasts, and policymakers who are keen to explore South Korea’s cutting-edge design ecosystem. This mission is ideal for those looking to gain deep insights into global design innovations, understand emerging technologies, and apply best practices to strengthen their own work. It also offers a valuable platform for fostering industry-academia collaboration and exploring opportunities for joint ventures and knowledge exchange. Moreover, this mission presents a unique chance to build strategic connections with global leaders, making it a compelling networking opportunity for anyone passionate about advancing design excellence.

Let’s Design the Eco-System!

This initiative is dedicated to recognizing innovation, celebrating excellence, and shaping the future of design in India. By providing a credible Design Tag and prestigious recognition, we aim to elevate the standards of design across the nation. This initiative fosters a culture of creativity and quality, positioning India as a global leader in design excellence.

About CII India Design TAG

The CII India Design TAG aims to elevate the standard of design by providing Design TAG based on rigorous guidelines and a distinguished jury system. Products certified by CII India Design TAG will benefit from enhanced marketability, as the mark signifies superior design quality and innovation. This recognition not only fosters a culture of design excellence but also supports businesses in gaining a competitive edge in the market, ultimately contributing to the nation's economic growth and global design reputation.

Our Vision

Our vision for the CII India Design TAG initiative is to establish a prestigious benchmark for design excellence that inspires innovation and elevates the quality of products across India. We aim to create a thriving ecosystem where outstanding design is celebrated and rewarded, fostering a culture that values creativity, functionality, and sustainability.

By setting high standards and providing a credible format, we envision empowering businesses to achieve greater market success and international recognition, ultimately contributing to India's reputation as a global leader in design and innovation.

Our Purpose

The CII India Design TAG is a world-class design recognition system aimed at conducting a comprehensive evaluation of product designs across India. Through this initiative, product designs will be evaluate based on a meticulously developed framework, and those meeting the established standards will be awarded the prestigious “CII India Design TAG.”

This recognition not only enhances market visibility but also highlights achievements and attracts new customers. The initiative nurtures a culture of design excellence, strengthens India Inc.'s design competitiveness, and promotes design as a key driver of growth. Ultimately, this effort is set to position design as a national movement, fostering innovation and excellence across industries.

Benefits of CII India Design Tag would be

Elevated brand positioning by showcasing excellence in design and innovation, enhancing market reputation

Improved market perception that strengthens consumer trust through a commitment to high-quality design

Increased digital visibility that boosts online presence and makes products and services more discoverable

Greater customer trust and loyalty through certified design excellence and quality assurance

Strategic market differentiation by emphasizing superior design and functionality to stand out from competitors

Credibility in new markets through validation that enhances acceptance and trust in diverse segments

Inspiration for design-led innovation that motivates internal teams to prioritize creativity and problem-solving

Checking Parameter

User-Centric Design – Evaluates how effectively the product addresses the needs and expectations of its target users.

Alignment with Industry Trends – Assesses whether the product aligns with current market trends such as sustainability, automation, and customization.

Aesthetics and Functionality Balance – Reviews the balance between the product’s visual appeal and its functional efficiency.

Original Idea and Inspiration – Analyzes the thought process, inspiration, and concept behind the product’s development.

Business Impact / Revenue Contribution – Measures the product’s contribution to overall business growth and revenue generation.

Unique Selling Proposition (USP) – Highlights the unique features that differentiate the product from its competitors.

Product Evolution Over Time – Tracks improvements, upgrades, or modifications made to the product over the past three years.

Affordability for Target Market – Evaluates whether the product maintains a balance between affordability and quality.

Social Economy Contribution – Assesses the product’s role in supporting local industries, creating jobs, or fostering community development.

Future Market Impact – Predicts the product’s potential for growth and success in the market over the next five years.

Our Mentors

  • Dr. Udayant Malhoutra

    Dr. Udayant Malhoutra


    Chairman, CII National Committee on Design Innovation (2025-26) CEO & Managing Director, Dynamatic Technologies Ltd. Confederation of Indian Industry (CII)

  • Prof. Pradyumna Vyas

    Prof. Pradyumna Vyas


    Senior Advisor, Confederation of Indian Industry (CII) President-Elect – World Design Organization (WDO) Board of Director – World Design Organization (WDO) Former Director – National Institute of Design (NID) Former Member Secretary- India Design Council (IDC) Confederation of Indian Industry

Fee Structure

INR 20,000 plus GST - One product

INR 30,000 plus GST - Two product

INR 50,000 plus GST - Three product

For more than three entries, fee applicable would be Rs. 15,000 plus GST – per product

CONTACT INFORMATION

Akash Kumar
Associate Counsellor
Design Department
Tel. : +91 8595761795
Email : akash.kumar@cii.in
Confederation of Indian Industry